Jack of All Trades: Business and Marketing

Business and marketing — those are funny subjects for an engineer to study, aren’t they? As I see it, though, it is my duty to try and gain some business sense. Understanding how the product I am developing fits into the broader marketplace allows me better develop the product. My prior employer thought so, since the graduate school curriculum that they endorsed had courses in Strategic Management and in Cost Accounting.

In the far future, I will probably start my own business. I am not sure whether I will pursue some kind of engineering company or branch out into a completely different field. I just know that, some day, I want a business all of my own. Until then, the business reading that I do is for my company and my own edification.

What do I study? Mostly, I read weblogs such as Seth Godin, Pamela Slim, and Michael Lopp. I also tend to devour books on various topics such as Made to Stick: Why Some Ideas Survive and Others Die and Made to Stick: Why Some Ideas Survive and Others Die (yes, I know me reading books different topics is a huge shock — I like to read, get over it).

If you know of any other really good business weblogs, please let me know in the comments. I am always looking for more information to consume.

Popularity: unranked [?]